Backtracks customers get new features and abilities rolled out frequently, but we wanted to point out that Backtracks’ analytics are compliant with IAB (Interactive Advertising Bureau) podcast measurement guidelines (and then some).
This means Backtracks does things like ensure uniqueness of downloads, detects and rejects fraud, etc. making our analytics trusted and shareable by podcasters, advertisers, sponsors, etc.
Having Backtracks as a third party (that deals with massive amounts of data) with no incentive to inflate numbers adds peace of mind and comfort for our customers and their advertisers or sponsors.
Happy podcasting!
