Measuring Incremental Lift in Audio Advertising
Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
Tracking Audience and Reach Overlap in Podcast and Audio Advertising
When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
Why Should Your Company Work With an Advertising Agency?
At some point, your business is going to want to consider working with an advertising agency. You might…
The Story of the Most Expensive 30 Seconds in TV History. And Why It Matters to Advertisers on Podcasts.
On Sunday, February 7, 2021, a little after 7 p.m. on the East Coast and a little after…
Why Are These Podcast and Creative Ads So Effective When They Refuse to Work Like Traditional Advertising?
All marketing attempts to make a product or service more appealing to consumers. Even when you just want…
Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round
The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,…
Why Audio Advertising is Better than Video Advertising
If you’re an advertiser, one of your biggest challenges is to create something that will stick in the…
Ethical Advertising? Does It Exist?
The primary goal of any business is to make money, grow, and increase their bottom line. To do…
What are the Best Business Models for Podcasts?
Podcaster Tim Ferriss (host of The Tim Ferriss Show) embarked on a bold experiment. He wanted to build a…
Feature Spotlight: New Additions to Backtracks Analytics for Podcasts and Sponsors
Backtracks customers get new features and abilities rolled out frequently, but we wanted to point out that Backtracks’…