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Advertising

14 posts
  • Article

Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio 

Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or…
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  • Article

Audience Modeling in Advertising

Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is…
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Using Ad Frequency to Optimize Campaign Effectiveness
  • Article

How to Use Ad Frequency to Optimize Campaign Effectiveness

Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
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  • Article

Measuring Incremental Lift in Audio Advertising

Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
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  • Article

Tracking Audience and Reach Overlap in Podcast and Audio Advertising

When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
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Benefits of Using an Advertising Agency
  • Article

Why Should Your Company Work With an Advertising Agency?

At some point, your business is going to want to consider working with an advertising agency. You might…
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  • Podcast Advertising

The Story of the Most Expensive 30 Seconds in TV History. And Why It Matters to Advertisers on Podcasts.

On Sunday, February 7, 2021, a little after 7 p.m. on the East Coast and a little after…
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Creative Audio Ads That Are Effective
  • Podcast Advertising

Why Are These Podcast and Creative Ads So Effective When They Refuse to Work Like Traditional Advertising?

All marketing attempts to make a product or service more appealing to consumers. Even when you just want…
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Backtracks Announces Fundraise, Product Launches, Growth and More
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Analytics

Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round

The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,…
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  • Podcast Advertising
  • Podcast Marketing

Why Audio Advertising is Better than Video Advertising

If you’re an advertiser, one of your biggest challenges is to create something that will stick in the…
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