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Advertising

18 posts
  • Article

The Future of Contextual Advertising in a Cookieless World

With the phasing out of third-party cookies, contextual advertising is becoming even more important as a way to…
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Why Audio Advertising is so Effective
  • Article

Why Audio Advertising Is So Effective

Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,…
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  • Article

What is Contextual Advertising and Media Intelligence for Audio and Video?

Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the…
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  • Article

What is Prebid Advertising for Audio, Video, and Display Ads?

Prebid advertising has become a popular topic in the world of digital advertising, and for good reason. It’s…
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  • Article

Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio 

Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or…
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  • Article

Audience Modeling in Advertising

Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is…
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Using Ad Frequency to Optimize Campaign Effectiveness
  • Article

How to Use Ad Frequency to Optimize Campaign Effectiveness

Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
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  • Article

Measuring Incremental Lift in Audio Advertising

Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
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  • Article

Tracking Audience and Reach Overlap in Podcast and Audio Advertising

When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
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Benefits of Using an Advertising Agency
  • Article

Why Should Your Company Work With an Advertising Agency?

At some point, your business is going to want to consider working with an advertising agency. You might…
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