Article Why Should Your Company Work With an Advertising Agency? At some point, your business is going to want to consider working with an advertising agency. You might… Read more
Podcast Advertising The Story of the Most Expensive 30 Seconds in TV History. And Why It Matters to Advertisers on Podcasts. On Sunday, February 7, 2021, a little after 7 p.m. on the East Coast and a little after… Read more
Podcast Advertising Why Are These Podcast and Creative Ads So Effective When They Refuse to Work Like Traditional Advertising? All marketing attempts to make a product or service more appealing to consumers. Even when you just want… Read more
For Podcast Publishers Podcast Advertising Podcast Analytics Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,… Read more
Podcast Advertising Podcast Marketing Why Audio Advertising is Better than Video Advertising If you’re an advertiser, one of your biggest challenges is to create something that will stick in the… Read more
For Podcast Publishers Podcast Advertising Ethical Advertising? Does It Exist? The primary goal of any business is to make money, grow, and increase their bottom line. To do… Read more
For Podcast Publishers Podcast Marketing What are the Best Business Models for Podcasts? Podcaster Tim Ferriss (host of The Tim Ferriss Show) embarked on a bold experiment. He wanted to build a… Read more
For Podcast Publishers Podcast Advertising Podcast Marketing Feature Spotlight: New Additions to Backtracks Analytics for Podcasts and Sponsors Backtracks customers get new features and abilities rolled out frequently, but we wanted to point out that Backtracks’… Read more
For Podcast Publishers Podcast Advertising Podcast Analytics Reasons Why Podcast Hosts Should Read Ads Themselves At the beginnings of commercial radio broadcasts, even before Jean Shepherd’s time, radio hosts performed the commercials and… Read more