The Future of Contextual Advertising in a Cookieless World
With the phasing out of third-party cookies, contextual advertising is becoming even more important as a way to…
Why Audio Advertising Is So Effective
Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,…
What is Contextual Advertising and Media Intelligence for Audio and Video?
Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the…
What is Prebid Advertising for Audio, Video, and Display Ads?
Prebid advertising has become a popular topic in the world of digital advertising, and for good reason. It’s…
Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio
Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or…
Audience Modeling in Advertising
Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is…
How to Use Ad Frequency to Optimize Campaign Effectiveness
Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
Measuring Incremental Lift in Audio Advertising
Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
Tracking Audience and Reach Overlap in Podcast and Audio Advertising
When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
Why Should Your Company Work With an Advertising Agency?
At some point, your business is going to want to consider working with an advertising agency. You might…