Article The Future of Contextual Advertising in a Cookieless World With the phasing out of third-party cookies, contextual advertising is becoming even more important as a way to… Read more
Article Why Audio Advertising Is So Effective Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,… Read more
Article What is Contextual Advertising and Media Intelligence for Audio and Video? Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the… Read more
Article What is Prebid Advertising for Audio, Video, and Display Ads? Prebid advertising has become a popular topic in the world of digital advertising, and for good reason. It’s… Read more
Article Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or… Read more
Article Audience Modeling in Advertising Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is… Read more
Article How to Use Ad Frequency to Optimize Campaign Effectiveness Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure… Read more
Article Measuring Incremental Lift in Audio Advertising Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to… Read more
Article Tracking Audience and Reach Overlap in Podcast and Audio Advertising When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A… Read more
Article Why Should Your Company Work With an Advertising Agency? At some point, your business is going to want to consider working with an advertising agency. You might… Read more