Brand Safety in Podcast Advertising
Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
Combating Ad Fraud in Digital Audio and Podcasts
Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…
Tips for Buying Ad Slots on Podcasts
You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage
AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
Understanding Client-Side Ad Insertion and Podcasting
Podcast advertising is one of the best ways to bring in revenue for a podcast and for advertisers…
Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio
Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
Challenges of Podcast Marketing Attribution (and How to Combat Them)
When you enter the world of digital marketing, one thing becomes increasingly clear: Data and analytics are king.…
Everything You Need to Know About Podcast Ad Skipping
Every business’s biggest advertising worry is that their advertisements are being ignored. This worry is especially prevalent when…
Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions
AUSTIN, TX — November 17, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
How to Test and Refine Your Podcast Ad Campaigns
Strategies for Improving Your Podcast Ad Campaigns Podcast ad campaigns can be incredibly effective. With the right podcast…