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Brand Safety in Podcast Advertising

Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
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Combating Ad Fraud in Digital Audio and Podcasts

Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…
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Strategies for Buying Ad Slots on Podcasts
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Tips for Buying Ad Slots on Podcasts

You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
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Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage

AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
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Client Side Ad Insertion for Podcasting
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Understanding Client-Side Ad Insertion and Podcasting

Podcast advertising is one of the best ways to bring in revenue for a podcast and for advertisers…
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Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio

Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
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Challenges of Podcast Marketing Attribution (and How to Combat Them)

When you enter the world of digital marketing, one thing becomes increasingly clear: Data and analytics are king.…
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Everything You Need to Know About Podcast Ad Skipping

Every business’s biggest advertising worry is that their advertisements are being ignored. This worry is especially prevalent when…
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Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions

AUSTIN, TX — November 17, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
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How to Test and Refine Your Podcast Ad Campaigns

Strategies for Improving Your Podcast Ad Campaigns Podcast ad campaigns can be incredibly effective. With the right podcast…
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