The Future of Contextual Advertising in a Cookieless World
With the phasing out of third-party cookies, contextual advertising is becoming even more important as a way to…
The Benefits of Programmatic Advertising in Audio
Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of…
Why Audio Advertising Is So Effective
Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,…
What is Contextual Advertising and Media Intelligence for Audio and Video?
Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the…
What is Prebid Advertising for Audio, Video, and Display Ads?
Prebid advertising has become a popular topic in the world of digital advertising, and for good reason. It’s…
Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio
Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or…
Audience Modeling in Advertising
Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is…
How to Use Ad Frequency to Optimize Campaign Effectiveness
Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
What’s Next in Digital Audio: Predictions for 2023
Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years…
2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences
Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…