Article Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or… Read more
Article Audience Modeling in Advertising Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is… Read more
Article How to Use Ad Frequency to Optimize Campaign Effectiveness Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure… Read more
Article What’s Next in Digital Audio: Predictions for 2023 Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years… Read more
Article 2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences Podcasting and digital audio has grown at an astounding rate over the last several years. It is now… Read more
Article Measuring Incremental Lift in Audio Advertising Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to… Read more
Article Tracking Audience and Reach Overlap in Podcast and Audio Advertising When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A… Read more
Article Integrating Audio Data and Technology Into Advertising Platforms Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and… Read more
Article Using Google Data Studio for Audio and Podcast Data Learning how to visualize your data is a vital ability you must have to achieve your business goals.… Read more
Article The Use of Audio vs Video in Your Podcast Strategy For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is… Read more