Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio
Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or…
Audience Modeling in Advertising
Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is…
How to Use Ad Frequency to Optimize Campaign Effectiveness
Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
What’s Next in Digital Audio: Predictions for 2023
Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years…
2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences
Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…
Measuring Incremental Lift in Audio Advertising
Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
Tracking Audience and Reach Overlap in Podcast and Audio Advertising
When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
Integrating Audio Data and Technology Into Advertising Platforms
Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
Using Google Data Studio for Audio and Podcast Data
Learning how to visualize your data is a vital ability you must have to achieve your business goals.…
The Use of Audio vs Video in Your Podcast Strategy
For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…