Challenges of Podcast Marketing Attribution (and How to Combat Them)
When you enter the world of digital marketing, one thing becomes increasingly clear: Data and analytics are king.…
Everything You Need to Know About Podcast Ad Skipping
Every business’s biggest advertising worry is that their advertisements are being ignored. This worry is especially prevalent when…
Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions
AUSTIN, TX — November 17, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
How to Test and Refine Your Podcast Ad Campaigns
Strategies for Improving Your Podcast Ad Campaigns Podcast ad campaigns can be incredibly effective. With the right podcast…
Guide to Embedding a Podcast Player on Craft CMS
Many people love Craft CMS because it’s intuitive and user friendly, and it’s super flexible. Craft CMS has…
Scaling My Podcast Ad Spend
How to Scale Podcast Ad Spends Those who buy podcast ads are often quite happy with their decision.…
How Your Marketing and Brand Strategy Work Together in Podcasting
How to Integrate a Podcast Into Your Marketing Strategy Starting a podcast can be a great marketing move…
Backtracks Announces AI-Based Traffic Surge for Podcast Publishers
Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
Tracking Podcast Insights in Google Analytics
Data is important for guiding your strategies, making strategic decisions and monitoring return on investment. Thus, it makes…
Monitoring Your Podcast Advertising ROI Through Shopify Integrations
When you’re advertising on a podcast, you need to make sure to track your podcast campaigns’ ROI. Monitoring…