How Your Marketing and Brand Strategy Work Together in Podcasting
How to Integrate a Podcast Into Your Marketing Strategy Starting a podcast can be a great marketing move…
Backtracks Announces AI-Based Traffic Surge for Podcast Publishers
Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
Tracking Podcast Insights in Google Analytics
Data is important for guiding your strategies, making strategic decisions and monitoring return on investment. Thus, it makes…
Monitoring Your Podcast Advertising ROI Through Shopify Integrations
When you’re advertising on a podcast, you need to make sure to track your podcast campaigns’ ROI. Monitoring…
Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)
AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
Guide to Embedding a Podcast Player on Webflow
Webflow is one of the most popular ways to build a website when you don’t have website building…
How Do I Embed a Podcast Player on My Contentful Site?
Contentful is an increasingly popular platform for content management. By offering easy, seamless omnichannel functionality, Contenful seeks to…
Podcast Attribution Benefits: Advertisers
Podcast Attribution Benefits: Advertisers We’ve talked before about how beneficial podcast attribution can be to publishers, but what…
Podcast Attribution Benefits: Publishers
Podcast attribution is quickly becoming the best way for podcast publishers to get an edge. With features like…
What Is Programmatic Podcast Advertising?
How Programmatic Podcast Advertising Works Podcast advertising is growing at an exponential rate, and many advertisers are reaping…