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Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio 

Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or…
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Audience Modeling in Advertising

Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is…
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Using Ad Frequency to Optimize Campaign Effectiveness
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How to Use Ad Frequency to Optimize Campaign Effectiveness

Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
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What’s Next in Digital Audio: Predictions for 2023

Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years…
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2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences

Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…
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Measuring Incremental Lift in Audio Advertising

Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
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Tracking Audience and Reach Overlap in Podcast and Audio Advertising

When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
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Integrating Audio Data and Technology Into Advertising Platforms

Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
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Using Google Data Studio for Audio and Podcast Data

Learning how to visualize your data is a vital ability you must have to achieve your business goals.…
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The Use of Audio vs Video in Your Podcast Strategy

For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
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