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Measuring Incremental Lift in Audio Advertising

Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
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Tracking Audience and Reach Overlap in Podcast and Audio Advertising

When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
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Integrating Audio Data and Technology Into Advertising Platforms

Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
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Using Google Data Studio for Audio and Podcast Data

Learning how to visualize your data is a vital ability you must have to achieve your business goals.…
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The Use of Audio vs Video in Your Podcast Strategy

For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
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How to Prove That Audio and Podcast Advertising Works Using a Lift Study

As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
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How to Use Pixels in Your Digital Audio Strategy

The constantly growing popularity of digital audio and podcasting across the globe has opened doors to new realms…
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Podcast Advertising at Scale for Publishers

The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…
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  • Article

Podcast Advertising at Scale for Advertisers

Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of…
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Benefits of Using an Advertising Agency
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Why Should Your Company Work With an Advertising Agency?

At some point, your business is going to want to consider working with an advertising agency. You might…
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