Using Google Data Studio for Audio and Podcast Data

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Learning how to visualize your data is a vital ability you must have to achieve your business goals. When utilized correctly, insights from your audio and podcast data can give you a competitive advantage. By using data-driven strategies, you can ensure your audio content is as optimized as possible. 

Google Data Studio is one of the most widely utilized business intelligence platforms and tools for organizing and consuming different data sets into customizable and workable visualizations, reports and dashboards.

Google Data Studio

Google Data Studio is a web-based data analysis tool that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. You can collect data from Google Ads, Google Analytics, Backtracks, CloudSQL, and YouTube, among others. It perfectly complements Google’s mobile and web-based products. You can combine multiple data sources and merge data, run complex algorithms, and work on computing solutions. You can also collaborate on your analysis with others, which gives it a social element among colleagues and departments.

You can use various visualization techniques with it as well, such as graphs, charts, widgets, and maps. It’s a popular tool for data visualization because it is versatile and efficient.

The best thing about it is that you can create data-based decisions and achieve KPIs using well-informed actions. Let’s talk about how this is all relevant for your audio and podcast data.

Audio and Podcast Analytics in Google Data Studio

Audio and podcast data has been notoriously siloed in its visualization and usability capabilities. It has been difficult to pull valuable and granular data across platforms, much less combine that data with other forms of media data. But now, not only is it possible to gain granular and insightful data across audio platforms, channels, and destinations, you can also feed that data into any feed or data warehouse that fits your preferences. One example is Google Data Studio. Backtracks’ Podcast Analytics and Ads Connector, is the only integration and connector available today that allows for feeding audio and podcast data into Data Studio.

It allows publishers, advertisers and agencies to build custom reports and dashboards for their podcast analytics and advertising data, as well as combine their podcast data with additional sources such as data from Google systems and properties, Facebook, LinkedIn and more.

Google Data Studio for Publishers

For audio and podcast publishers, Google Data Studio is a very powerful tool for consolidating data across destinations and listening apps for internal insight and strategies, as well as a convenient reporting source for stakeholders and advertisers.

The consumption and visualization capabilities allows for customized audio-specific analysis and reporting, as well as the combination of data for comparisons across data sets to see how different forms of content perform against the other. This will give you better insights into your audio and podcast content, helping you create better strategies for audience engagement, retention, and ad monetization strategies.

With such comprehensive data and reporting, you can compare what strategies are working and which are performing poorly. Data Studio Google also allows for more accessible report building for advertisers, allowing publishers to effectively build customized and branded reports for their advertisers across episodes, shows, and series.

Google Data Studio for Advertisers

But it’s not only publishers who can make the most out of Data Google Studio’s dynamic and free features,advertisers can also reap great benefits. Advertisers can feed audience behavior data as well as attribution and conversion data for all of their audio campaigns into Google Data Studio for a consolidated and customized visualization of this data across audio channels, apps, and destinations. This not only allows for more organized management and consumption of audio and podcast advertising data, it also allows for advertisers to compare this data against other ad formats to weigh performance and strategize ad spend with greater and more actionable insights. 

Advertisers can now better understand how their audiences are interacting and engaging with their ads on any level of reporting context. This can be on a per episode basis, across a certain time or date range, across an entire campaign, within a specific geolocation, across their entire audio advertising strategy, etc. The flexibility of audience segmentation across variables allows for a deeper level of insight and opens doors for a wider range of targeting strategies, behavioral and contextual, based on verified, audited, and unified data for audio and podcast ads. Such a competitive advantage allows advertisers to gain more transparent and actionable insight into podcast and audio advertising performance including tracking the exact revenue podcast advertising generates,including verified audience reach, ad conversions, and detailed campaign metrics. Google Data Studio  also helps combine these data sets across various ad formats, platforms and data sources. Ultimately, this helps increase data visibility and transparency to allow for more informed decision making and advertising strategies across channels and audiences. 

Why Is This Such a Big Deal?

The integration of audio and podcast data into Google Data Studio is a big milestone for audio technology as it allows for wider audio data to be analyzed and consumed in a manner that breaks traditional boundaries in the world of podcasting and audio, as well as allows data to be compared and consumed alongside other forms of media. Backtracks can help you efficiently break the boundaries with data collection. You no longer have to worry about finding a reliable platform for unified reporting across all audio channels and destinations. You can also integrate these data sets into your data warehouse and dashboards to meet your reporting preferences.

Explore Backtracks Today!

If you’re aiming to make the most out of your audio and podcast data, Backtracks has everything for all your data visualization needs. Here’s everything you need to know about Backtracks platform capabilities for your digital audio data collection, visualizing, and reporting. This comprehensive walk-through of the Backtracks Google Data Studio integration  also gives you insight into how the connector will work for you.

Are you ready to reap the benefits of the Backtracks’ Podcast Analytics and Ads Connector for Google Data Studio? Explore Backtracks today!

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