Using Google Data Studio for Audio and Podcast Data
Learning how to visualize your data is a vital ability you must have to achieve your business goals.…
How to Prove That Audio and Podcast Advertising Works Using a Lift Study
As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions
AUSTIN, TX — November 17, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
Backtracks Announces AI-Based Traffic Surge for Podcast Publishers
Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)
AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
5 Advantages of an Embeddable Podcast Player Over Listening In Podcast Apps
Podcast publishers need to make sure to cast a wide net to get as many listeners as possible.…
Detecting Head Gestures and Movement for AirPods: Use Cases and New Possibilities
Since their release in late 2016, Apple’s AirPods wireless headphones have become a bonafide cultural phenomenon—while dominating the…
Backtracks Unveils Touchless Interactive Podcasting and Audio Technology, Allowing Immersive Listening Experiences With a Simple Nod
Newly released head gesture and head movement detection capabilities open new possibilities for the future of podcasting and…
Backtracks Rolls Out Real-Time Podcast + Audio Analytics and Manipulation Capabilities for Publishers and App Creators with New Apple and Android Platform SDKs
Backtracks is democratizing deep audio tech, enabling all developers, publishers, and advertisers to realize the full potential of…