Brand Safety in Podcast Advertising
Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
Combating Ad Fraud in Digital Audio and Podcasts
Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…
Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio
Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions
Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of…
Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)
AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
Backtracks Releases New Integration with Google for Podcast Audience and Engagement Data
Backtracks’ integration with Google Data Studio allows podcast publishers, advertisers and agencies to report on real-time and historical…
How to Develop an Effective Podcast Advertising Strategy
Podcasts are one of the best ways to advertise your product today. The listener base is huge, yes,…
The Right Time to Join a Podcast Network
If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you…
The Story of the Most Expensive 30 Seconds in TV History. And Why It Matters to Advertisers on Podcasts.
On Sunday, February 7, 2021, a little after 7 p.m. on the East Coast and a little after…
GDPR and CCPA Compliant Podcasting
One of the most important subjects being discussed today across mediums and industries is data privacy. The collection,…