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Podcast Advertising

21 posts
Creative Audio Ads That Are Effective
  • Podcast Advertising

Why Are These Podcast and Creative Ads So Effective When They Refuse to Work Like Traditional Advertising?

All marketing attempts to make a product or service more appealing to consumers. Even when you just want…
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Backtracks Announces Fundraise, Product Launches, Growth and More
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Analytics

Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round

The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,…
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  • Podcast Advertising
  • Podcast Marketing

Why Audio Advertising is Better than Video Advertising

If you’re an advertiser, one of your biggest challenges is to create something that will stick in the…
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  • Podcast Advertising
  • Podcast Marketing

Marketing Attribution: What it Is and Why Does it Matter?

In the ever-growing world of digital marketing, new trends are constantly emerging. There’s always new ways to track…
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  • Podcast Advertising
  • Podcast Marketing

Dynamic Advertising and Dynamic Ad Insertion: Why Should I Use them for My Podcast?

Dynamic advertising, also known as dynamic ad insertion, is quickly becoming one of the most popular ways for…
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What is ethical advertising and does it exist?
  • For Podcast Publishers
  • Podcast Advertising

Ethical Advertising? Does It Exist?

The primary goal of any business is to make money, grow, and increase their bottom line. To do…
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How to get podcast and audio SEO
  • Podcast Advertising
  • Podcast Marketing

How to Get Audio and Podcast SEO

The acronym SEO stands for search engine optimization. Many podcasters focus more on creating amazing podcast content for…
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How to get the number of subscribers to your podcast?
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

How to find how many subscribers your podcast has?

Backtracks Switchboard, a free podcast analytics service, lists the number of subscribers to your podcast. Switchboard calculates your…
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Backtracks Switchboard™ - Podcast analytics on any host, any app, any device - for FREE!
  • Podcast Advertising
  • Podcast Analytics

Backtracks Brings Next Level Tracking and Measurement to Podcasting with Standardized and Verified Metrics Across Any App, Any Host and Any Device

Backtracks gives industry leaders like Samsung, McKinsey and Y Combinator the tools they need to analyze and optimize…
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  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

Feature Spotlight: New Additions to Backtracks Analytics for Podcasts and Sponsors

Backtracks customers get new features and abilities rolled out frequently, but we wanted to point out that Backtracks’…
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