Why Are These Podcast and Creative Ads So Effective When They Refuse to Work Like Traditional Advertising?
All marketing attempts to make a product or service more appealing to consumers. Even when you just want…
Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round
The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,…
Why Audio Advertising is Better than Video Advertising
If you’re an advertiser, one of your biggest challenges is to create something that will stick in the…
Marketing Attribution: What it Is and Why Does it Matter?
In the ever-growing world of digital marketing, new trends are constantly emerging. There’s always new ways to track…
Dynamic Advertising and Dynamic Ad Insertion: Why Should I Use them for My Podcast?
Dynamic advertising, also known as dynamic ad insertion, is quickly becoming one of the most popular ways for…
Ethical Advertising? Does It Exist?
The primary goal of any business is to make money, grow, and increase their bottom line. To do…
How to Get Audio and Podcast SEO
The acronym SEO stands for search engine optimization. Many podcasters focus more on creating amazing podcast content for…
How to find how many subscribers your podcast has?
Backtracks Switchboard, a free podcast analytics service, lists the number of subscribers to your podcast. Switchboard calculates your…
Backtracks Brings Next Level Tracking and Measurement to Podcasting with Standardized and Verified Metrics Across Any App, Any Host and Any Device
Backtracks gives industry leaders like Samsung, McKinsey and Y Combinator the tools they need to analyze and optimize…
Feature Spotlight: New Additions to Backtracks Analytics for Podcasts and Sponsors
Backtracks customers get new features and abilities rolled out frequently, but we wanted to point out that Backtracks’…