How to Prove That Audio and Podcast Advertising Works Using a Lift Study
As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
Backtracks Announces AI-Based Traffic Surge for Podcast Publishers
Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)
AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
Backtracks Releases New Integration with Google for Podcast Audience and Engagement Data
Backtracks’ integration with Google Data Studio allows podcast publishers, advertisers and agencies to report on real-time and historical…
Backtracks Rolls Out Real-Time Podcast + Audio Analytics and Manipulation Capabilities for Publishers and App Creators with New Apple and Android Platform SDKs
Backtracks is democratizing deep audio tech, enabling all developers, publishers, and advertisers to realize the full potential of…
Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round
The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,…
Accessibility for Audio and Podcasts
Accessibility is one of those words that most people are familiar with, but likely can’t define precisely. In short,…
Backtracks Brings Next Level Tracking and Measurement to Podcasting with Standardized and Verified Metrics Across Any App, Any Host and Any Device
Backtracks gives industry leaders like Samsung, McKinsey and Y Combinator the tools they need to analyze and optimize…
Podcast Consumption and Listening in The United Kingdom: 2018 Data
In the UK, on average 6.5 million adults or 12% of the adult population listen to a podcast…
Reasons Why Podcast Hosts Should Read Ads Themselves
At the beginnings of commercial radio broadcasts, even before Jean Shepherd’s time, radio hosts performed the commercials and…