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Podcast Marketing

25 posts
  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Brand Safety in Podcast Advertising

Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
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  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Combating Ad Fraud in Digital Audio and Podcasts

Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…
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  • Advertising
  • Company News
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio

Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
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  • Advertising
  • Company News
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of…
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  • Company News
  • Data
  • For Podcast Publishers
  • Podcast Analytics
  • Podcast Marketing

Backtracks Announces AI-Based Traffic Surge for Podcast Publishers

Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
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  • Company News
  • Podcast Advertising
  • Podcast Analytics
  • Podcast Marketing

Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)

AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
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  • Company News
  • Podcast Advertising
  • Podcast Analytics
  • Podcast Marketing

Backtracks Releases New Integration with Google for Podcast Audience and Engagement Data

Backtracks’ integration with Google Data Studio allows podcast publishers, advertisers and agencies to report on real-time and historical…
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6 Strategies for Building Your Podcast Brand
  • For Podcast Publishers
  • Podcast Marketing

6 Strategies for Creating Your Podcast Brand

Creating a podcast is far from the easiest task in the world. Considering how many podcasts are out…
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How Podcast Rankings are Calculated
  • For Podcast Publishers
  • Podcast Marketing

Road to the Top: How Podcast Rankings Are Calculated

Creating a podcast isn’t always about being the best, but being highly ranked in podcast rankings certainly helps…
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Private Podcasts
  • For Podcast Publishers
  • Podcast Marketing

How Businesses Can Leverage Private Podcasts to Amplify Their Communication

One of the keys to running a great business is fostering communication among employees and being transparent from…
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