Advertising Podcast Advertising Podcast Marketing Brand Safety in Podcast Advertising Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to… Read more
Advertising Podcast Advertising Podcast Marketing Combating Ad Fraud in Digital Audio and Podcasts Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at… Read more
Advertising Company News For Podcast Publishers Podcast Advertising Podcast Marketing Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any… Read more
Advertising Company News For Podcast Publishers Podcast Advertising Podcast Marketing Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of… Read more
Company News Data For Podcast Publishers Podcast Analytics Podcast Marketing Backtracks Announces AI-Based Traffic Surge for Podcast Publishers Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast… Read more
Company News Podcast Advertising Podcast Analytics Podcast Marketing Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau) AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and… Read more
Company News Podcast Advertising Podcast Analytics Podcast Marketing Backtracks Releases New Integration with Google for Podcast Audience and Engagement Data Backtracks’ integration with Google Data Studio allows podcast publishers, advertisers and agencies to report on real-time and historical… Read more
For Podcast Publishers Podcast Marketing 6 Strategies for Creating Your Podcast Brand Creating a podcast is far from the easiest task in the world. Considering how many podcasts are out… Read more
For Podcast Publishers Podcast Marketing Road to the Top: How Podcast Rankings Are Calculated Creating a podcast isn’t always about being the best, but being highly ranked in podcast rankings certainly helps… Read more
For Podcast Publishers Podcast Marketing How Businesses Can Leverage Private Podcasts to Amplify Their Communication One of the keys to running a great business is fostering communication among employees and being transparent from… Read more