The Right Time to Join a Podcast Network
If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you…
Why Audio Advertising is Better than Video Advertising
If you’re an advertiser, one of your biggest challenges is to create something that will stick in the…
Marketing Attribution: What it Is and Why Does it Matter?
In the ever-growing world of digital marketing, new trends are constantly emerging. There’s always new ways to track…
Dynamic Advertising and Dynamic Ad Insertion: Why Should I Use them for My Podcast?
Dynamic advertising, also known as dynamic ad insertion, is quickly becoming one of the most popular ways for…
What are the Best Business Models for Podcasts?
Podcaster Tim Ferriss (host of The Tim Ferriss Show) embarked on a bold experiment. He wanted to build a…
How to Get Audio and Podcast SEO
The acronym SEO stands for search engine optimization. Many podcasters focus more on creating amazing podcast content for…
Apple AirPods Are a Bigger Deal Than You Think – Bigger Than the GDP of Entire Countries
Everyone has heard of AirPods. Despite being launched with relatively little fanfare in late 2016, these unassuming in-ear…
5 Tips for Increasing Podcast Audience Engagement and Awareness
Whether you’re a new podcaster, a seasoned creator, a large podcast publisher network, or anything in between, increasing…
How to find how many subscribers your podcast has?
Backtracks Switchboard, a free podcast analytics service, lists the number of subscribers to your podcast. Switchboard calculates your…
Coronavirus increasing digital media consumption?
Declared a pandemic by the World Health Organization, the novel coronavirus COVID-19 spread across the globe, taking an undeniable…