How to Use Pixels in Your Digital Audio Strategy
The constantly growing popularity of digital audio and podcasting across the globe has opened doors to new realms…
Podcast Advertising at Scale for Publishers
The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…
Podcast Advertising at Scale for Advertisers
Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of…
Why Should Your Company Work With an Advertising Agency?
At some point, your business is going to want to consider working with an advertising agency. You might…
Podcast Ad Placements and Conversion Factors
If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
Tips for Buying Ad Slots on Podcasts
You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
Understanding Client-Side Ad Insertion and Podcasting
Podcast advertising is one of the best ways to bring in revenue for a podcast and for advertisers…
Challenges of Podcast Marketing Attribution (and How to Combat Them)
When you enter the world of digital marketing, one thing becomes increasingly clear: Data and analytics are king.…
Everything You Need to Know About Podcast Ad Skipping
Every business’s biggest advertising worry is that their advertisements are being ignored. This worry is especially prevalent when…
How to Test and Refine Your Podcast Ad Campaigns
Strategies for Improving Your Podcast Ad Campaigns Podcast ad campaigns can be incredibly effective. With the right podcast…