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38 posts
  • Article

The Future of Contextual Advertising in a Cookieless World

With the phasing out of third-party cookies, contextual advertising is becoming even more important as a way to…
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The Benefits of Programmatic Advertising in Audio

Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of…
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Why Audio Advertising is so Effective
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Why Audio Advertising Is So Effective

Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,…
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What is Contextual Advertising and Media Intelligence for Audio and Video?

Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the…
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What is Prebid Advertising for Audio, Video, and Display Ads?

Prebid advertising has become a popular topic in the world of digital advertising, and for good reason. It’s…
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Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio 

Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or…
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Audience Modeling in Advertising

Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is…
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Using Ad Frequency to Optimize Campaign Effectiveness
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How to Use Ad Frequency to Optimize Campaign Effectiveness

Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
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What’s Next in Digital Audio: Predictions for 2023

Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years…
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2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences

Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…
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