Measuring Incremental Lift in Audio Advertising
Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
Tracking Audience and Reach Overlap in Podcast and Audio Advertising
When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
Integrating Audio Data and Technology Into Advertising Platforms
Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
Using Google Data Studio for Audio and Podcast Data
Learning how to visualize your data is a vital ability you must have to achieve your business goals.…
The Use of Audio vs Video in Your Podcast Strategy
For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
How to Prove That Audio and Podcast Advertising Works Using a Lift Study
As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
How to Use Pixels in Your Digital Audio Strategy
The constantly growing popularity of digital audio and podcasting across the globe has opened doors to new realms…
Podcast Advertising at Scale for Publishers
The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…
Podcast Advertising at Scale for Advertisers
Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of…
Why Should Your Company Work With an Advertising Agency?
At some point, your business is going to want to consider working with an advertising agency. You might…