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38 posts
  • Article

Podcast Ad Placements and Conversion Factors

If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
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Strategies for Buying Ad Slots on Podcasts
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Tips for Buying Ad Slots on Podcasts

You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
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Client Side Ad Insertion for Podcasting
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Understanding Client-Side Ad Insertion and Podcasting

Podcast advertising is one of the best ways to bring in revenue for a podcast and for advertisers…
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Challenges of Podcast Marketing Attribution (and How to Combat Them)

When you enter the world of digital marketing, one thing becomes increasingly clear: Data and analytics are king.…
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Everything You Need to Know About Podcast Ad Skipping

Every business’s biggest advertising worry is that their advertisements are being ignored. This worry is especially prevalent when…
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How to Test and Refine Your Podcast Ad Campaigns

Strategies for Improving Your Podcast Ad Campaigns Podcast ad campaigns can be incredibly effective. With the right podcast…
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Guide to Embedding a Podcast Player on Craft CMS

Many people love Craft CMS because it’s intuitive and user friendly, and it’s super flexible. Craft CMS has…
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How to Podcast Ad Spends
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Scaling My Podcast Ad Spend

How to Scale Podcast Ad Spends Those who buy podcast ads are often quite happy with their decision.…
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How Your Marketing and Brand Strategy Work Together in Podcasting

How to Integrate a Podcast Into Your Marketing Strategy Starting a podcast can be a great marketing move…
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Tracking Podcast Insights in Google Analytics

Data is important for guiding your strategies, making strategic decisions and monitoring return on investment. Thus, it makes…
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