How Your Marketing and Brand Strategy Work Together in Podcasting
How to Integrate a Podcast Into Your Marketing Strategy Starting a podcast can be a great marketing move…
Tracking Podcast Insights in Google Analytics
Data is important for guiding your strategies, making strategic decisions and monitoring return on investment. Thus, it makes…
Monitoring Your Podcast Advertising ROI Through Shopify Integrations
When you’re advertising on a podcast, you need to make sure to track your podcast campaigns’ ROI. Monitoring…
Podcast Attribution Benefits: Advertisers
Podcast Attribution Benefits: Advertisers We’ve talked before about how beneficial podcast attribution can be to publishers, but what…
Podcast Attribution Benefits: Publishers
Podcast attribution is quickly becoming the best way for podcast publishers to get an edge. With features like…
What Is Programmatic Podcast Advertising?
How Programmatic Podcast Advertising Works Podcast advertising is growing at an exponential rate, and many advertisers are reaping…
The Benefits of White-Label Podcast Players for Brands
If you’re running a branded podcast, then branding is something that is obviously important to you. If you’ve…
Backtracks Releases New Suite of Accessibility Features for Podcast Player
The leading podcast technology company partners with digital inclusion experts at Fable to create optimal audio experiences that…
How to Cite Podcasts in Articles, Publications, and Books
Referencing and citing podcasts in an academic and professional context can can be confusing. This article will show…
[Audio] Backtracks Raises $2.1M USD Seed Round
Listen to Backtracks’ CEO, Jonathan Gill, announce the company’s Seed Round of financing. Read more about Backtracks’ Seed…