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30 posts
  • Article

How Your Marketing and Brand Strategy Work Together in Podcasting

How to Integrate a Podcast Into Your Marketing Strategy Starting a podcast can be a great marketing move…
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  • Article

Tracking Podcast Insights in Google Analytics

Data is important for guiding your strategies, making strategic decisions and monitoring return on investment. Thus, it makes…
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  • Article

Monitoring Your Podcast Advertising ROI Through Shopify Integrations

When you’re advertising on a podcast, you need to make sure to track your podcast campaigns’ ROI. Monitoring…
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Podcast Attribution Benefits: Advertisers
  • Article

Podcast Attribution Benefits: Advertisers

Podcast Attribution Benefits: Advertisers We’ve talked before about how beneficial podcast attribution can be to publishers, but what…
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Podcast_Attribution_Benefits_Publishers
  • Article

Podcast Attribution Benefits: Publishers

Podcast attribution is quickly becoming the best way for podcast publishers to get an edge. With features like…
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What is Programmatic Podcast Advertising? | Backtracks
  • Article

What Is Programmatic Podcast Advertising?

How Programmatic Podcast Advertising Works Podcast advertising is growing at an exponential rate, and many advertisers are reaping…
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The Benefits of White Label Podcast Players
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The Benefits of White-Label Podcast Players for Brands

If you’re running a branded podcast, then branding is something that is obviously important to you. If you’ve…
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Backtracks adds accessibility features to podcast player
  • Article
  • For Podcast Publishers
  • Podcast Player

Backtracks Releases New Suite of Accessibility Features for Podcast Player

The leading podcast technology company partners with digital inclusion experts at Fable to create optimal audio experiences that…
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How to Cite Podcasts in Articles, Journals, Research, and Books
  • Article

How to Cite Podcasts in Articles, Publications, and Books

Referencing and citing podcasts in an academic and professional context can can be confusing. This article will show…
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Backtracks | Podcast analytics and advertising
  • Article

[Audio] Backtracks Raises $2.1M USD Seed Round

Listen to Backtracks’ CEO, Jonathan Gill, announce the company’s Seed Round of financing. Read more about Backtracks’ Seed…
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