Podcast Ad Placements and Conversion Factors
If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
Tips for Buying Ad Slots on Podcasts
You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
Understanding Client-Side Ad Insertion and Podcasting
Podcast advertising is one of the best ways to bring in revenue for a podcast and for advertisers…
Challenges of Podcast Marketing Attribution (and How to Combat Them)
When you enter the world of digital marketing, one thing becomes increasingly clear: Data and analytics are king.…
Everything You Need to Know About Podcast Ad Skipping
Every business’s biggest advertising worry is that their advertisements are being ignored. This worry is especially prevalent when…
How to Test and Refine Your Podcast Ad Campaigns
Strategies for Improving Your Podcast Ad Campaigns Podcast ad campaigns can be incredibly effective. With the right podcast…
Guide to Embedding a Podcast Player on Craft CMS
Many people love Craft CMS because it’s intuitive and user friendly, and it’s super flexible. Craft CMS has…
Scaling My Podcast Ad Spend
How to Scale Podcast Ad Spends Those who buy podcast ads are often quite happy with their decision.…
How Your Marketing and Brand Strategy Work Together in Podcasting
How to Integrate a Podcast Into Your Marketing Strategy Starting a podcast can be a great marketing move…
Tracking Podcast Insights in Google Analytics
Data is important for guiding your strategies, making strategic decisions and monitoring return on investment. Thus, it makes…