Article How to Use Ad Frequency to Optimize Campaign Effectiveness Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure… Read more
Article Tracking Audience and Reach Overlap in Podcast and Audio Advertising When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A… Read more
Article Integrating Audio Data and Technology Into Advertising Platforms Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and… Read more
Article Using Google Data Studio for Audio and Podcast Data Learning how to visualize your data is a vital ability you must have to achieve your business goals.… Read more