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Audio Data

4 posts
Using Ad Frequency to Optimize Campaign Effectiveness
  • Article

How to Use Ad Frequency to Optimize Campaign Effectiveness

Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
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  • Article

Tracking Audience and Reach Overlap in Podcast and Audio Advertising

When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
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  • Article

Integrating Audio Data and Technology Into Advertising Platforms

Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
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  • Article

Using Google Data Studio for Audio and Podcast Data

Learning how to visualize your data is a vital ability you must have to achieve your business goals.…
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