How to Use Ad Frequency to Optimize Campaign Effectiveness
Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
Tracking Audience and Reach Overlap in Podcast and Audio Advertising
When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
Integrating Audio Data and Technology Into Advertising Platforms
Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
Using Google Data Studio for Audio and Podcast Data
Learning how to visualize your data is a vital ability you must have to achieve your business goals.…