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Podcast

75 posts
  • Article

2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences

Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…
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  • Article

Measuring Incremental Lift in Audio Advertising

Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
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  • Article

Integrating Audio Data and Technology Into Advertising Platforms

Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
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  • Article

How to Use Pixels in Your Digital Audio Strategy

The constantly growing popularity of digital audio and podcasting across the globe has opened doors to new realms…
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Podcast Advertising at Scale for Publishers

The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…
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  • Article

Podcast Advertising at Scale for Advertisers

Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of…
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  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Brand Safety in Podcast Advertising

Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
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  • Company News

Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage

AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
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  • Article

Guide to Embedding a Podcast Player on Craft CMS

Many people love Craft CMS because it’s intuitive and user friendly, and it’s super flexible. Craft CMS has…
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How to Podcast Ad Spends
  • Article

Scaling My Podcast Ad Spend

How to Scale Podcast Ad Spends Those who buy podcast ads are often quite happy with their decision.…
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