Brand Safety in Podcast Advertising
Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage
AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
Guide to Embedding a Podcast Player on Craft CMS
Many people love Craft CMS because it’s intuitive and user friendly, and it’s super flexible. Craft CMS has…
Scaling My Podcast Ad Spend
How to Scale Podcast Ad Spends Those who buy podcast ads are often quite happy with their decision.…
Backtracks Announces AI-Based Traffic Surge for Podcast Publishers
Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)
AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
Backtracks Releases New Integration with Google for Podcast Audience and Engagement Data
Backtracks’ integration with Google Data Studio allows podcast publishers, advertisers and agencies to report on real-time and historical…
5 Advantages of an Embeddable Podcast Player Over Listening In Podcast Apps
Podcast publishers need to make sure to cast a wide net to get as many listeners as possible.…
The Right Time to Join a Podcast Network
If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you…
Detecting Head Gestures and Movement for AirPods: Use Cases and New Possibilities
Since their release in late 2016, Apple’s AirPods wireless headphones have become a bonafide cultural phenomenon—while dominating the…