2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences
Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…
Measuring Incremental Lift in Audio Advertising
Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
Integrating Audio Data and Technology Into Advertising Platforms
Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
How to Use Pixels in Your Digital Audio Strategy
The constantly growing popularity of digital audio and podcasting across the globe has opened doors to new realms…
Podcast Advertising at Scale for Publishers
The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…
Podcast Advertising at Scale for Advertisers
Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of…
Brand Safety in Podcast Advertising
Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage
AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
Guide to Embedding a Podcast Player on Craft CMS
Many people love Craft CMS because it’s intuitive and user friendly, and it’s super flexible. Craft CMS has…
Scaling My Podcast Ad Spend
How to Scale Podcast Ad Spends Those who buy podcast ads are often quite happy with their decision.…