How to Scale Podcast Ad Spends

Those who buy podcast ads are often quite happy with their decision. Podcast advertising is a fantastic way to directly reach relevant audiences and bring in more traffic and conversions. Once you’ve dabbled in podcast advertising, it’s likely that you’re ready to step up your campaigns and podcast ad spend after you’ve found success from previous campaigns.

If you’ve been doing podcast advertising at a small scale and you’re ready to scale up, it can be tough to know where to start. Figuring out podcast ad spend at scale can sometimes lead to mistakes, but if you go into it with the right strategy, it can lead to an incredible return on investment (ROI). In this blog, we’ll provide you with some tips on scaling your podcast ad spend.

Finding the Right Podcasts

If you’ve done some podcast advertising before, you know how important this step is. Before you scale up, you’re going to want to expand your choices of podcasts. This means taking the time and putting in the effort to research podcasts that are relevant to your audience. If you just choose podcasts at random, you’re not going to get the maximum return on investment.

Luckily, there are so many podcasts out there that you should be able to find quite a few that fit in your niche and that capture listeners in your target demographic. Remember, though, there are other factors you’re going to want to consider. Just because a podcast attracts your niche doesn’t make it the perfect candidate. You’ll want to see how popular the podcast is, how often there is new content and other factors that will affect the reach of your podcast ads.

Become a Part of a Network

One way to make podcast advertising at scale easier is to become a part of a podcast network. A podcast network allows groups of podcasts to work together to find advertisers and sponsors. These networks have network managers who make the advertising deals. If you join a network as an advertiser, you can work with one of these network managers who will be familiar with the podcasts in their network and who will know which ones are right for your product or service.

When you go with this approach, you’ll have less fine-tuned control over which podcasts you advertise on, but it also takes the work of researching and finding the right podcasts off your plate. Joining the right network can be extremely beneficial for both you and the podcasts you end up working with. Read more about the right time to join a podcast network.

Use Podcast Tools

If you’d rather avoid the podcast network route and you want to find podcasts on your own and have more control over the process, you can use podcast tools to help. Podcast tools that allow you to search podcasts are a great way to take a lot of the guesswork out of finding the right podcasts.

Backtracks has several tools, like Backtracks Charts and Backtracks Data Hub, to help you find the perfect podcasts to use your ad spend on. Backtracks has a fully searchable podcast database to explore. By analyzing more than 800,000 podcast shows, we’ve made it easy to find podcasts based on category and topic. Using this searchable index and our knowledge graph will let you find podcasts that are perfectly suited to your demographic — every time.

If you’re selling workout clothes, it’s easy to just filter our index by fitness or wellness podcasts. Then you can look through these podcasts to find the ones that best fit your audience and your advertising budget. It’s that easy with Backtracks.

Backtracks: the Perfect Solution to Scaling Ads

When you’re ready to start scaling your podcast ad spend, Backtracks can help. In addition to our tools for helping you find the right podcast, you can easily click and buy podcast ads and customize your campaign using our advertising platform. You can easily set criteria and deploy your campaigns.

In addition to a robust advertising platform, you also get access to the advanced analytics that Backtracks can offer. There aren’t many ways to get in-depth, actionable data about your podcast ads, but Backtracks changes that. With Backtracks, you’ll be able to see data at a large or small scale that helps you fine-tune and optimize your campaigns to maximize your ad spend ROI. In short, Backtracks gives you everything you need — and more — to run your podcast advertising campaigns at any scale you see fit.

Sign up Today

Are you ready to see what Backtracks can do for your podcast advertising campaigns? Sign up here to request an invite to our advertising platform. You’ll get access to all the tools you need to run dynamic podcast ads and see the in-depth analytics to help justify your ad spends.