When you’re advertising on a podcast, you need to make sure to track your podcast campaigns’ ROI. Monitoring your ROI is not only essential to prove the worth of your podcast advertising campaign, but it can reveal a lot about your audience as well. With Backtracks, you’re able to monitor podcast ROI on any platform where podcasts are played.
Shopify is gradually becoming the ultimate platform for eCommerce, so it stands to reason you would want to keep track of how your podcast advertising is doing in relation to your eCommerce operations. With Backtracks, Shopify integrations can show you exactly how your podcast advertising conversions relate to your eCommerce storefront. Learn more below.
Why It’s Important
It’s more important than ever to get your hands on as much advertising campaign data as possible. Advertising campaigns can be expensive, especially when you’re running them at scale. If your ROI on a campaign isn’t sufficient, it’s essential to find that out so you can make adjustments or nix a campaign altogether. Although podcast advertising typically has amazing ROI, you still need to be able to see these numbers to justify the campaigns and to tweak them to perfection.
When you use Shopify integrations from Backtracks, you’ll be able to see exactly how effective your podcast ad campaigns are at converting and bringing traffic and revenue to your Shopify store. As with any marketing channel, analytics are the key to improvement. If you want to have the best data available about your podcast advertising, then it’s important to use a platform like Backtracks to provide it.
How Do I Know if I’m Getting a Good Return on Investment?
Once you’ve connected the Backtracks platform to your Shopify operations, you’ll be able to track your Shopify ROI in relation to your podcast advertising campaigns. This is done through the power of marketing attribution on the Backtracks platform. With Backtracks marketing attribution tools, you’ll get real-time data about your podcast advertising efforts that show you how many people are listening to your ads, how many are converting through these ads, how much of the traffic bounces, how much of it converts and much more.
With these detailed analytics, you’ll gain unique insights into your advertising campaigns. For instance, if you’re getting a lot of traffic from your podcast advertising but no purchase conversions, then you’ll be able to make adjustments and target podcast listeners who would be more likely to buy your product. Or if you’re seeing more conversions from your pre-roll ads as opposed to your post-roll ads, you can adjust your campaigns to run more post-roll ads. All of this data works together to help you improve your Shopify ROI from podcast campaigns.
Integrate Shopify With Backtracks Attribution
Integrating Shopify with the Backtracks attribution tools is easy, and there are only a few steps needed to start reaping the benefits of the Backtracks platform.
Just follow these steps to install Backtracks in your Shopify storefront:
- Open your Shopify admin dashboard.
- Choose Online Store from the Sales Channel dropdown.
- Select Themes and then choose Edit Code.
- Choose the theme.liquid file.
- Add your Backtracks installation code before </body> and at the end of theme.liquid. Add your BT key as well.
- Save your changes.
Setting up Backtracks to record your purchase events is just as easy. Here are the steps:
- Open the Shopify admin dashboard.
- Go to Settings and select Checkout.
- Go to Order Processing and choose Additional Scripts.
- Copy and paste the Backtracks code.
- Replace YOUR BT KEY with your key.
- Save your changes.
Finally, if you’re wanting to record item events, follow these steps:
- Open the Shopify admin dashboard.
- Choose Online Store from the Sales Channel dropdown.
- Select Themes and then choose Edit Code.
- Choose the product-template.liquid file.
- Copy the Backtracks attribution code.
- Make sure your storefront theme also has the code.
- Save your changes.
By following all of these steps, you’ll have full access to Backtracks attribution data for your Shopify store. Watch as the data rolls in, and you’ll begin to see how much it helps your podcast advertising campaigns.
Improving Your Audience Engagement With Backtracks
As you can see, using Backtracks to track your podcast advertising in relation to Shopify is a powerful way to improve your campaigns and improve audience engagement. If you’re looking for a way to increase your advertising efforts effectively, then Backtracks is the platform for you. With the metrics you glean from our platform, you can easily find out what kind of advertising resonates with your audience, what doesn’t work for them and much more. Backtracks puts the power of useful and actionable insights in your hands.
