Tracking Podcast Insights in Google Analytics

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Data is important for guiding your strategies, making strategic decisions and monitoring return on investment. Thus, it makes sense that you would want to carefully track podcast data to help you make decisions regarding your podcast efforts. But you may be wondering, can I track podcast data in Google Analytics? The short answer is, if you’re wanting to find podcast data in Google Analytics, you’re going to be out of luck. At this time, Google Analytics doesn’t offer anything in the way of tracking podcast data.

Luckily, there are other solutions to fill that need. Backtracks offers comprehensive podcast analytics and engagement data that is insightful, useful and actionable. Not only that, but you can also track your podcast data in Google Data Studio (GDS) with Backtracks. Backtracks in collaboration with GDS allows you to keep track of all of your most important analytic data easily and in one place. Here’s why that matters.

Why It’s Important to Track Data and Insights

Tracking data and insights is a crucial part of any kind of marketing effort. You likely already advertise on Google, Facebook and other platforms. Obviously, this costs money, so you need to know your return on investment (ROI). Having analytics on these advertisements allows you to see how many conversions you’re getting, how many clicks you’re getting and more. Of course, ROI isn’t the only reason analytics are important.

With good analytics and data, you can see what is and isn’t working in your advertisements. Using analytics gives you insight into what resonates with your audience, helps you create better advertisements for them and helps you reach them on a deeper level. This goes for both paid advertising and organic marketing such as SEO. Analytics and data drive all of these efforts and determine spend and strategy.

Podcast analytic data is no different, but until recently, it’s been much harder to ascertain. With Backtracks, you can track all kinds of data and metrics that give you more insight into your podcast audience and your ROI. The metrics can include how many listens a downloaded episode gets, how many listeners there are per episode, how long people listen to specific episodes and much more. Now, you can easily include this data in your reports.

Google Data Studio’s Integration With Backtracks

Google Data Studio is one of the best reporting tools out there. You can easily create visualizations and clean reports that sum up all of your data for your marketing efforts. Google Data Studio integrations also allow you to pull data from other sources, like Facebook and Instagram. Now, you can also integrate Backtracks data with Google Data Studio.

Being able to visualize and consolidate your podcast data in Google Data Studio is going to be extremely valuable. Google Data Studio also makes it easy for you to share and edit your reports within your organization. You can even embed your data insights on your blog, your social media pages or anywhere else you want to share this information. This level of insight, flexibility and collaboration will change the way your organization does podcast reporting.

What Kind of Reports Will You Receive?

Google Data Studio is highly customizable, so the podcast insights you receive are going to be determined by what you deem important. If you want, you can have Backtracks import any and all data that it analyzes from your podcast. If you’re looking for more focused reports, you can do that too. You can import download data to show you how many people are downloading, which episodes get the most downloads and how many downloaded episodes are listened to.

Or you can focus on listening data, pulling reports on the episodes that receive the most listens overall. This top-down view of your podcast analytics will allow you to see what is most important to your audience, how much ROI you’re getting from your podcast and much more.

Get Started With Backtracks

If you have a podcast or do podcast advertising and you don’t have Backtracks yet, now is the time to get started. Analytics and data from our platform can help bring your podcast to the next level. Without the insights you get from the Backtracks platform, podcasting can be a lot of guesswork and seeing what sticks. With the help of Backtracks, you’ll be able to make precise, strategic decisions that build your audience, expand your reach, and increase your podcast ROI. 

The addition of Google Data Studio integrations is just the cherry on top. Now you can include our highly useful data with your other marketing reports and campaigns, giving you the most well-rounded reporting capabilities possible.

If you’re interested in learning about any facet of Backtracks, including our analytics platform, our web player or our advertising platform, get in touch with us today.

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