Article Why Audio Advertising Is So Effective Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,… Read more
Article What is Contextual Advertising and Media Intelligence for Audio and Video? Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the… Read more
Article Tracking Audience and Reach Overlap in Podcast and Audio Advertising When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A… Read more
Article The Use of Audio vs Video in Your Podcast Strategy For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is… Read more
Article How to Prove That Audio and Podcast Advertising Works Using a Lift Study As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new… Read more
Article Podcast Advertising at Scale for Advertisers Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of… Read more
Article Why Should Your Company Work With an Advertising Agency? At some point, your business is going to want to consider working with an advertising agency. You might… Read more
Article Podcast Ad Placements and Conversion Factors If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts… Read more
Advertising Podcast Advertising Podcast Marketing Brand Safety in Podcast Advertising Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to… Read more
Advertising Podcast Advertising Podcast Marketing Combating Ad Fraud in Digital Audio and Podcasts Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at… Read more