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Browsing Tag

Podcasting

48 posts
  • Article

Tracking Audience and Reach Overlap in Podcast and Audio Advertising

When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
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  • Article

The Use of Audio vs Video in Your Podcast Strategy

For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
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  • Article

How to Prove That Audio and Podcast Advertising Works Using a Lift Study

As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
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  • Article

Podcast Advertising at Scale for Advertisers

Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of…
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Benefits of Using an Advertising Agency
  • Article

Why Should Your Company Work With an Advertising Agency?

At some point, your business is going to want to consider working with an advertising agency. You might…
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  • Article

Podcast Ad Placements and Conversion Factors

If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
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  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Brand Safety in Podcast Advertising

Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
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  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Combating Ad Fraud in Digital Audio and Podcasts

Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…
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Strategies for Buying Ad Slots on Podcasts
  • Article

Tips for Buying Ad Slots on Podcasts

You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
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  • Company News

Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage

AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
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