Why Audio Advertising Is So Effective
Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,…
What is Contextual Advertising and Media Intelligence for Audio and Video?
Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the…
Tracking Audience and Reach Overlap in Podcast and Audio Advertising
When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
The Use of Audio vs Video in Your Podcast Strategy
For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
How to Prove That Audio and Podcast Advertising Works Using a Lift Study
As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
Podcast Advertising at Scale for Advertisers
Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of…
Why Should Your Company Work With an Advertising Agency?
At some point, your business is going to want to consider working with an advertising agency. You might…
Podcast Ad Placements and Conversion Factors
If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
Brand Safety in Podcast Advertising
Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
Combating Ad Fraud in Digital Audio and Podcasts
Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…