Article Podcast Advertising at Scale for Advertisers Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of… Read more
Advertising Podcast Advertising Podcast Marketing Brand Safety in Podcast Advertising Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to… Read more
Advertising Podcast Advertising Podcast Marketing Combating Ad Fraud in Digital Audio and Podcasts Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at… Read more
Company News Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,… Read more
Advertising Company News For Podcast Publishers Podcast Advertising Podcast Marketing Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any… Read more
Advertising Company News For Podcast Publishers Podcast Advertising Podcast Marketing Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of… Read more
Article Guide to Embedding a Podcast Player on Craft CMS Many people love Craft CMS because it’s intuitive and user friendly, and it’s super flexible. Craft CMS has… Read more
Company News Data For Podcast Publishers Podcast Analytics Podcast Marketing Backtracks Announces AI-Based Traffic Surge for Podcast Publishers Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast… Read more
Company News Podcast Advertising Podcast Analytics Podcast Marketing Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau) AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and… Read more
Company News Podcast Advertising Podcast Analytics Podcast Marketing Backtracks Releases New Integration with Google for Podcast Audience and Engagement Data Backtracks’ integration with Google Data Studio allows podcast publishers, advertisers and agencies to report on real-time and historical… Read more