The Future of Contextual Advertising in a Cookieless World
With the phasing out of third-party cookies, contextual advertising is becoming even more important as a way to…
The Benefits of Programmatic Advertising in Audio
Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of…
What is Contextual Advertising and Media Intelligence for Audio and Video?
Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the…
What is Prebid Advertising for Audio, Video, and Display Ads?
Prebid advertising has become a popular topic in the world of digital advertising, and for good reason. It’s…
What’s Next in Digital Audio: Predictions for 2023
Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years…
2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences
Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…
Integrating Audio Data and Technology Into Advertising Platforms
Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
The Use of Audio vs Video in Your Podcast Strategy
For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
How to Prove That Audio and Podcast Advertising Works Using a Lift Study
As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
Podcast Advertising at Scale for Publishers
The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…