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Technology

39 posts
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The Future of Contextual Advertising in a Cookieless World

With the phasing out of third-party cookies, contextual advertising is becoming even more important as a way to…
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The Benefits of Programmatic Advertising in Audio

Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of…
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What is Contextual Advertising and Media Intelligence for Audio and Video?

Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the…
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What is Prebid Advertising for Audio, Video, and Display Ads?

Prebid advertising has become a popular topic in the world of digital advertising, and for good reason. It’s…
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What’s Next in Digital Audio: Predictions for 2023

Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years…
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2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences

Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…
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Integrating Audio Data and Technology Into Advertising Platforms

Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
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The Use of Audio vs Video in Your Podcast Strategy

For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
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How to Prove That Audio and Podcast Advertising Works Using a Lift Study

As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
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Podcast Advertising at Scale for Publishers

The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…
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