Article What’s Next in Digital Audio: Predictions for 2023 Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years… Read more
Article 2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences Podcasting and digital audio has grown at an astounding rate over the last several years. It is now… Read more
Article Integrating Audio Data and Technology Into Advertising Platforms Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and… Read more
Article The Use of Audio vs Video in Your Podcast Strategy For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is… Read more
Article How to Prove That Audio and Podcast Advertising Works Using a Lift Study As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new… Read more
Article Podcast Advertising at Scale for Publishers The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content… Read more
Article Podcast Advertising at Scale for Advertisers Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of… Read more
Advertising Podcast Advertising Podcast Marketing Brand Safety in Podcast Advertising Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to… Read more
Advertising Podcast Advertising Podcast Marketing Combating Ad Fraud in Digital Audio and Podcasts Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at… Read more
Company News Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,… Read more