Tips for Buying Ad Slots on Podcasts
You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage
AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio
Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions
Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of…
Guide to Embedding a Podcast Player on Craft CMS
Many people love Craft CMS because it’s intuitive and user friendly, and it’s super flexible. Craft CMS has…
Backtracks Announces AI-Based Traffic Surge for Podcast Publishers
Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)
AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
Backtracks Releases New Integration with Google for Podcast Audience and Engagement Data
Backtracks’ integration with Google Data Studio allows podcast publishers, advertisers and agencies to report on real-time and historical…
Backtracks Releases New Suite of Accessibility Features for Podcast Player
The leading podcast technology company partners with digital inclusion experts at Fable to create optimal audio experiences that…
Backtracks Unveils the Next Generation of Audio Content Consumption with the Backtracks Floating Player – For Longform Uninterrupted User Experience
Onsite and offsite floating modes deliver a seamless, uninterrupted user experience from the leader in podcast infrastructure, advertising…