Brand Safety in Podcast Advertising
Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
Combating Ad Fraud in Digital Audio and Podcasts
Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…
Tips for Buying Ad Slots on Podcasts
You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage
AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio
Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions
Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of…
Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)
AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
5 Advantages of an Embeddable Podcast Player Over Listening In Podcast Apps
Podcast publishers need to make sure to cast a wide net to get as many listeners as possible.…
Detecting Head Gestures and Movement for AirPods: Use Cases and New Possibilities
Since their release in late 2016, Apple’s AirPods wireless headphones have become a bonafide cultural phenomenon—while dominating the…
Backtracks Unveils Touchless Interactive Podcasting and Audio Technology, Allowing Immersive Listening Experiences With a Simple Nod
Newly released head gesture and head movement detection capabilities open new possibilities for the future of podcasting and…