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podcast advertising

24 posts
  • Article

The Benefits of Programmatic Advertising in Audio

Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of…
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Using Ad Frequency to Optimize Campaign Effectiveness
  • Article

How to Use Ad Frequency to Optimize Campaign Effectiveness

Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
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  • Article

Tracking Audience and Reach Overlap in Podcast and Audio Advertising

When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
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  • Article

Integrating Audio Data and Technology Into Advertising Platforms

Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
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  • Article

How to Prove That Audio and Podcast Advertising Works Using a Lift Study

As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
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  • Article

How to Use Pixels in Your Digital Audio Strategy

The constantly growing popularity of digital audio and podcasting across the globe has opened doors to new realms…
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  • Article

Podcast Advertising at Scale for Publishers

The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…
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  • Article

Podcast Advertising at Scale for Advertisers

Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of…
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Benefits of Using an Advertising Agency
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Why Should Your Company Work With an Advertising Agency?

At some point, your business is going to want to consider working with an advertising agency. You might…
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  • Article

Podcast Ad Placements and Conversion Factors

If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
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