Article The Benefits of Programmatic Advertising in Audio Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of… Read more
Article How to Use Ad Frequency to Optimize Campaign Effectiveness Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure… Read more
Article Tracking Audience and Reach Overlap in Podcast and Audio Advertising When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A… Read more
Article Integrating Audio Data and Technology Into Advertising Platforms Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and… Read more
Article How to Prove That Audio and Podcast Advertising Works Using a Lift Study As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new… Read more
Article How to Use Pixels in Your Digital Audio Strategy The constantly growing popularity of digital audio and podcasting across the globe has opened doors to new realms… Read more
Article Podcast Advertising at Scale for Publishers The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content… Read more
Article Podcast Advertising at Scale for Advertisers Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of… Read more
Article Why Should Your Company Work With an Advertising Agency? At some point, your business is going to want to consider working with an advertising agency. You might… Read more
Article Podcast Ad Placements and Conversion Factors If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts… Read more