Article Podcast Ad Placements and Conversion Factors If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts… Read more
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Advertising Podcast Advertising Podcast Marketing Combating Ad Fraud in Digital Audio and Podcasts Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at… Read more
Article Tips for Buying Ad Slots on Podcasts You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad… Read more
Company News Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,… Read more
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Company News Podcast Advertising Podcast Analytics Podcast Marketing Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau) AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and… Read more
For Podcast Publishers Podcast Advertising Podcast Marketing The Right Time to Join a Podcast Network If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you… Read more