Article The Benefits of Programmatic Advertising in Audio Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of… Read more
Article Why Audio Advertising Is So Effective Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,… Read more
Article What is Contextual Advertising and Media Intelligence for Audio and Video? Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the… Read more
Article What’s Next in Digital Audio: Predictions for 2023 Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years… Read more
Article 2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences Podcasting and digital audio has grown at an astounding rate over the last several years. It is now… Read more
Article Measuring Incremental Lift in Audio Advertising Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to… Read more
Article Tracking Audience and Reach Overlap in Podcast and Audio Advertising When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A… Read more
Article Integrating Audio Data and Technology Into Advertising Platforms Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and… Read more
Article The Use of Audio vs Video in Your Podcast Strategy For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is… Read more
Article How to Prove That Audio and Podcast Advertising Works Using a Lift Study As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new… Read more