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Audio

49 posts
  • Article

The Benefits of Programmatic Advertising in Audio

Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of…
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Why Audio Advertising is so Effective
  • Article

Why Audio Advertising Is So Effective

Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,…
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  • Article

What is Contextual Advertising and Media Intelligence for Audio and Video?

Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the…
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  • Article

What’s Next in Digital Audio: Predictions for 2023

Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years…
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2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences

Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…
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  • Article

Measuring Incremental Lift in Audio Advertising

Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
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  • Article

Tracking Audience and Reach Overlap in Podcast and Audio Advertising

When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
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  • Article

Integrating Audio Data and Technology Into Advertising Platforms

Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
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  • Article

The Use of Audio vs Video in Your Podcast Strategy

For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
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  • Article

How to Prove That Audio and Podcast Advertising Works Using a Lift Study

As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
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