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Article Tracking Audience and Reach Overlap in Podcast and Audio Advertising When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A… Read more
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Article The Use of Audio vs Video in Your Podcast Strategy For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is… Read more
Article How to Prove That Audio and Podcast Advertising Works Using a Lift Study As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new… Read more
Article Podcast Ad Placements and Conversion Factors If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts… Read more
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