The Benefits of Programmatic Advertising in Audio
Programmatic advertising in audio is an emerging technology that has been gaining popularity over the past couple of…
Why Audio Advertising Is So Effective
Audio advertising, or advertising that is delivered through an audio medium such as radio, podcasts, or streaming services,…
What is Contextual Advertising and Media Intelligence for Audio and Video?
Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the…
What’s Next in Digital Audio: Predictions for 2023
Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years…
2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences
Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…
Measuring Incremental Lift in Audio Advertising
Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
Tracking Audience and Reach Overlap in Podcast and Audio Advertising
When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
Integrating Audio Data and Technology Into Advertising Platforms
Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and…
The Use of Audio vs Video in Your Podcast Strategy
For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
How to Prove That Audio and Podcast Advertising Works Using a Lift Study
As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…