Podcast Ad Placements and Conversion Factors
If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
Brand Safety in Podcast Advertising
Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
Combating Ad Fraud in Digital Audio and Podcasts
Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…
Tips for Buying Ad Slots on Podcasts
You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage
AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio
Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions
AUSTIN, TX — November 17, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
Backtracks Announces AI-Based Traffic Surge for Podcast Publishers
Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)
AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
The Right Time to Join a Podcast Network
If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you…