Podcast Attribution Benefits: Advertisers
Podcast Attribution Benefits: Advertisers We’ve talked before about how beneficial podcast attribution can be to publishers, but what…
Podcast Attribution Benefits: Publishers
Podcast attribution is quickly becoming the best way for podcast publishers to get an edge. With features like…
What Is Programmatic Podcast Advertising?
How Programmatic Podcast Advertising Works Podcast advertising is growing at an exponential rate, and many advertisers are reaping…
Backtracks Releases New Integration with Google for Podcast Audience and Engagement Data
Backtracks’ integration with Google Data Studio allows podcast publishers, advertisers and agencies to report on real-time and historical…
The Benefits of White-Label Podcast Players for Brands
If you’re running a branded podcast, then branding is something that is obviously important to you. If you’ve…
6 Strategies for Creating Your Podcast Brand
Creating a podcast is far from the easiest task in the world. Considering how many podcasts are out…
Road to the Top: How Podcast Rankings Are Calculated
Creating a podcast isn’t always about being the best, but being highly ranked in podcast rankings certainly helps…
How to Develop an Effective Podcast Advertising Strategy
Podcasts are one of the best ways to advertise your product today. The listener base is huge, yes,…
Is the human eye or ear easier to trick?
You have undoubtedly heard or experienced visual trickery at some point, but what about your ears? While the…
How Businesses Can Leverage Private Podcasts to Amplify Their Communication
One of the keys to running a great business is fostering communication among employees and being transparent from…