Podcast Attribution Benefits: Advertisers
We’ve talked before about how beneficial podcast attribution can be to publishers, but what about advertisers? Advertisers can also greatly improve their podcast advertising efforts thanks to the power of podcast attribution. As with any avenue of advertising, the better your data insights, the better you’re able to tailor the advertising experience for your target audience. This is exactly what podcast attribution provides. The combination of conversion tracking and listener insights will give you everything you need to make better, more targeted, and more personable ads that regularly convert.
Podcast Attribution Benefits for Advertisers
As an advertiser, you perhaps benefit from podcast attribution the most. In-depth metrics, conversion tracking, and listener insights allow you to make the best decisions for your advertisements and bring in the most customers possible. Here are some of the biggest benefits for advertisers.
Grow Your Brand’s Revenues or Leads
Podcast advertising has consistently been proven to be one of the most engaging marketing channels out there. By properly targeting your ad spend in the right podcast niche, you’ll be reaching a captive audience that is specifically interested in the type of product or service you’re offering. Add podcast attribution to the mix and you’ve got a recipe for advertising success.
With the unique insights you’ll get from podcast attribution, you’ll understand what your ad conversions actually look like and exactly where your revenue and leads are coming from. This lets you hone in your ad spend and capture the most valuable customers out there. You’ll also see the potential of any new revenue streams and capitalize on them to grow your revenues and leads.
Grow Your Traffic
With podcast attribution, you’ll be able to grow and trace your direct traffic to your podcast ads. As you refine your podcast ads to be more effective, you’ll be able to gradually grow your traffic through your ads. Not only that, but podcast traffic is usually high-quality traffic. Since you can market directly to your demographics, this is likely to be traffic that stays on the page and converts at a higher percentage.
Measure Podcast Advertising Effectiveness at Scale
Podcast attribution allows you to measure the effectiveness of your podcast advertising at any scale. This makes it especially useful in agency settings, but it’s also great for anyone who is running a multitude of podcast advertising campaigns. With podcast attribution, you’ll see precise metrics and reports if you’re running 30 ads or one ad. No matter how many ads you’re running, you can get reports and insights that help you tweak and perfect your strategy.
Backtracks attribution tools provide advertisers with a consolidated dashboard of data across podcast ad campaigns, listener data that is actually useful, insights about ad spend, and much more.
Podcast Attribution with Backtracks
Backtracks is a full-featured podcast analytics and advertising platform, with podcast attribution being one of our most useful and unique features. Traditionally, podcast analytics were difficult to track, but this isn’t the case anymore.
With the Backtracks podcast attribution tools, you’ll be able to determine ROI on podcast advertising, integrate our platform with your eCommerce stores, utilize powerful campaign reporting tools, filter out bot traffic from analytics, and so much more. Best of all, Backtracks is able to do all of this without the need to track or profile users. Customers get to have privacy while enjoying their podcasts and you get actionable data that you can use to reach your audience at a larger scale. Everybody wins.
If you’re interested in the Backtracks podcast attribution tools, feel free to contact us to learn more.