How to Prove That Audio and Podcast Advertising Works Using a Lift Study
As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions
Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of…
Backtracks Announces AI-Based Traffic Surge for Podcast Publishers
Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)
AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
Detecting Head Gestures and Movement for AirPods: Use Cases and New Possibilities
Since their release in late 2016, Apple’s AirPods wireless headphones have become a bonafide cultural phenomenon—while dominating the…
Backtracks Unveils Touchless Interactive Podcasting and Audio Technology, Allowing Immersive Listening Experiences With a Simple Nod
Newly released head gesture and head movement detection capabilities open new possibilities for the future of podcasting and…
Backtracks Rolls Out Real-Time Podcast + Audio Analytics and Manipulation Capabilities for Publishers and App Creators with New Apple and Android Platform SDKs
Backtracks is democratizing deep audio tech, enabling all developers, publishers, and advertisers to realize the full potential of…
GDPR and CCPA Compliant Podcasting
One of the most important subjects being discussed today across mediums and industries is data privacy. The collection,…
Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round
The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,…
Backtracks Brings Next Level Tracking and Measurement to Podcasting with Standardized and Verified Metrics Across Any App, Any Host and Any Device
Backtracks gives industry leaders like Samsung, McKinsey and Y Combinator the tools they need to analyze and optimize…