Article Measuring Incremental Lift in Audio Advertising Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to… Read more
Article How to Prove That Audio and Podcast Advertising Works Using a Lift Study As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new… Read more
Article Podcast Advertising at Scale for Publishers The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content… Read more
Article Podcast Ad Placements and Conversion Factors If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts… Read more
Company News Data For Podcast Publishers Podcast Analytics Podcast Marketing Backtracks Announces AI-Based Traffic Surge for Podcast Publishers Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast… Read more
Company News Podcast Advertising Podcast Analytics Podcast Marketing Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau) AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and… Read more
For Podcast Publishers Podcast Advertising Podcast Marketing The Right Time to Join a Podcast Network If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you… Read more
Science and Technology Detecting Head Gestures and Movement for AirPods: Use Cases and New Possibilities Since their release in late 2016, Apple’s AirPods wireless headphones have become a bonafide cultural phenomenon—while dominating the… Read more
Podcast Player Science and Technology Backtracks Unveils Touchless Interactive Podcasting and Audio Technology, Allowing Immersive Listening Experiences With a Simple Nod Newly released head gesture and head movement detection capabilities open new possibilities for the future of podcasting and… Read more
For Podcast Publishers Podcast Analytics Backtracks Rolls Out Real-Time Podcast + Audio Analytics and Manipulation Capabilities for Publishers and App Creators with New Apple and Android Platform SDKs Backtracks is democratizing deep audio tech, enabling all developers, publishers, and advertisers to realize the full potential of… Read more