Measuring Incremental Lift in Audio Advertising
Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
How to Prove That Audio and Podcast Advertising Works Using a Lift Study
As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
Podcast Advertising at Scale for Publishers
The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…
Podcast Ad Placements and Conversion Factors
If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
Backtracks Announces AI-Based Traffic Surge for Podcast Publishers
Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)
AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
The Right Time to Join a Podcast Network
If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you…
Detecting Head Gestures and Movement for AirPods: Use Cases and New Possibilities
Since their release in late 2016, Apple’s AirPods wireless headphones have become a bonafide cultural phenomenon—while dominating the…
Backtracks Unveils Touchless Interactive Podcasting and Audio Technology, Allowing Immersive Listening Experiences With a Simple Nod
Newly released head gesture and head movement detection capabilities open new possibilities for the future of podcasting and…
Backtracks Rolls Out Real-Time Podcast + Audio Analytics and Manipulation Capabilities for Publishers and App Creators with New Apple and Android Platform SDKs
Backtracks is democratizing deep audio tech, enabling all developers, publishers, and advertisers to realize the full potential of…