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Data

20 posts
  • Article

Measuring Incremental Lift in Audio Advertising

Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
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  • Article

How to Prove That Audio and Podcast Advertising Works Using a Lift Study

As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
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  • Article

Podcast Advertising at Scale for Publishers

The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…
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  • Article

Podcast Ad Placements and Conversion Factors

If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
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  • Company News
  • Data
  • For Podcast Publishers
  • Podcast Analytics
  • Podcast Marketing

Backtracks Announces AI-Based Traffic Surge for Podcast Publishers

Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
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  • Company News
  • Podcast Advertising
  • Podcast Analytics
  • Podcast Marketing

Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)

AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
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The Right Time to Join a Podcast Network
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

The Right Time to Join a Podcast Network

If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you…
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  • Science and Technology

Detecting Head Gestures and Movement for AirPods: Use Cases and New Possibilities

Since their release in late 2016, Apple’s AirPods wireless headphones have become a bonafide cultural phenomenon—while dominating the…
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Backtracks Audio and Podcast Analytics SDK - Example of Head Gesture / Head Nod Detectcion and Head Movement Detection
  • Podcast Player
  • Science and Technology

Backtracks Unveils Touchless Interactive Podcasting and Audio Technology, Allowing Immersive Listening Experiences With a Simple Nod

Newly released head gesture and head movement detection capabilities open new possibilities for the future of podcasting and…
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Backtracks Native SDKs for audio and podcast analytics in Apple, Android, and React Native - Get Smart Speed, Voice Boost, and More... Plus Backtracks Analytics
  • For Podcast Publishers
  • Podcast Analytics

Backtracks Rolls Out Real-Time Podcast + Audio Analytics and Manipulation Capabilities for Publishers and App Creators with New Apple and Android Platform SDKs

Backtracks is democratizing deep audio tech, enabling all developers, publishers, and advertisers to realize the full potential of…
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