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Data

21 posts
  • Article

What is Contextual Advertising and Media Intelligence for Audio and Video?

Contextual advertising is a type of online advertising that uses targeted messaging based on the context of the…
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  • Article

Measuring Incremental Lift in Audio Advertising

Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
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  • Article

How to Prove That Audio and Podcast Advertising Works Using a Lift Study

As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
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  • Article

Podcast Advertising at Scale for Publishers

The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content…
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  • Article

Podcast Ad Placements and Conversion Factors

If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
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  • Company News
  • Data
  • For Podcast Publishers
  • Podcast Analytics
  • Podcast Marketing

Backtracks Announces AI-Based Traffic Surge for Podcast Publishers

Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
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  • Company News
  • Podcast Advertising
  • Podcast Analytics
  • Podcast Marketing

Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)

AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
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The Right Time to Join a Podcast Network
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

The Right Time to Join a Podcast Network

If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you…
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  • Science and Technology

Detecting Head Gestures and Movement for AirPods: Use Cases and New Possibilities

Since their release in late 2016, Apple’s AirPods wireless headphones have become a bonafide cultural phenomenon—while dominating the…
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Backtracks Audio and Podcast Analytics SDK - Example of Head Gesture / Head Nod Detectcion and Head Movement Detection
  • Podcast Player
  • Science and Technology

Backtracks Unveils Touchless Interactive Podcasting and Audio Technology, Allowing Immersive Listening Experiences With a Simple Nod

Newly released head gesture and head movement detection capabilities open new possibilities for the future of podcasting and…
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