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Business

22 posts
  • Article

How to Prove That Audio and Podcast Advertising Works Using a Lift Study

As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
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  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Brand Safety in Podcast Advertising

Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
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  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Combating Ad Fraud in Digital Audio and Podcasts

Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…
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  • Company News

Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage

AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
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  • Advertising
  • Company News
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio

Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
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  • Advertising
  • Company News
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of…
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  • Company News
  • Data
  • For Podcast Publishers
  • Podcast Analytics
  • Podcast Marketing

Backtracks Announces AI-Based Traffic Surge for Podcast Publishers

Backtracks latest technology alerts audio publishers of popular content allowing them to see optimized results in future podcast…
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  • Company News
  • Podcast Advertising
  • Podcast Analytics
  • Podcast Marketing

Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau)

AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and…
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The Right Time to Join a Podcast Network
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

The Right Time to Join a Podcast Network

If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you…
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  • Podcast Advertising

The Story of the Most Expensive 30 Seconds in TV History. And Why It Matters to Advertisers on Podcasts.

On Sunday, February 7, 2021, a little after 7 p.m. on the East Coast and a little after…
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