Measuring Incremental Lift in Audio Advertising
Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
Marketing Attribution: What it Is and Why Does it Matter?
In the ever-growing world of digital marketing, new trends are constantly emerging. There’s always new ways to track…
Ethical Advertising? Does It Exist?
The primary goal of any business is to make money, grow, and increase their bottom line. To do…
4 Steps To Securing a Budget for a Podcast
Podcasts can be an excellent way to get ideas and points of view out to the world. The…
10 Successful Branded Podcasts
Podcasts are a popular, compelling way for listeners to engage with companies, groups, and businesses of all kinds.…
Top 7 Reasons to Podcast — For brands, company, organizations, or individuals
Today, many companies and organizations are exploring alternative forms of marketing that have only come into existence within…