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Marketing

6 posts
  • Article

Measuring Incremental Lift in Audio Advertising

Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
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  • Podcast Advertising
  • Podcast Marketing

Marketing Attribution: What it Is and Why Does it Matter?

In the ever-growing world of digital marketing, new trends are constantly emerging. There’s always new ways to track…
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What is ethical advertising and does it exist?
  • For Podcast Publishers
  • Podcast Advertising

Ethical Advertising? Does It Exist?

The primary goal of any business is to make money, grow, and increase their bottom line. To do…
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Want to know how to get or secure a budget for podcast?
  • For Podcast Publishers
  • Podcast Marketing

4 Steps To Securing a Budget for a Podcast

Podcasts can be an excellent way to get ideas and points of view out to the world. The…
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Successful Branded Podcasts
  • Discover New Podcasts
  • For Podcast Publishers

10 Successful Branded Podcasts

Podcasts are a popular, compelling way for listeners to engage with companies, groups, and businesses of all kinds.…
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  • For Podcast Publishers

Top 7 Reasons to Podcast — For brands, company, organizations, or individuals

Today, many companies and organizations are exploring alternative forms of marketing that have only come into existence within…
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