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Audio Advertising

7 posts
  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Brand Safety in Podcast Advertising

Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
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Strategies for Buying Ad Slots on Podcasts
  • Article

Tips for Buying Ad Slots on Podcasts

You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
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  • Company News

Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage

AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
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  • Advertising
  • Company News
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio

Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
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Creative Audio Ads That Are Effective
  • Podcast Advertising

Why Are These Podcast and Creative Ads So Effective When They Refuse to Work Like Traditional Advertising?

All marketing attempts to make a product or service more appealing to consumers. Even when you just want…
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Backtracks Announces Fundraise, Product Launches, Growth and More
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Analytics

Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round

The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,…
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  • Podcast Advertising
  • Podcast Marketing

Why Audio Advertising is Better than Video Advertising

If you’re an advertiser, one of your biggest challenges is to create something that will stick in the…
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