Logo Logo white
Menu Menu white
  • Publishers
  • Podcast Player
  • Podcast Advertising
  • Podcast Analytics
  • Top Podcasts
  • Blog
  • Let’s talk

Browsing Tag

Audio Advertising

11 posts
  • Article

Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio 

Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or…
Read more
  • Article

Audience Modeling in Advertising

Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is…
Read more
Using Ad Frequency to Optimize Campaign Effectiveness
  • Article

How to Use Ad Frequency to Optimize Campaign Effectiveness

Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
Read more
  • Article

The Use of Audio vs Video in Your Podcast Strategy

For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
Read more
  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Brand Safety in Podcast Advertising

Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
Read more
Strategies for Buying Ad Slots on Podcasts
  • Article

Tips for Buying Ad Slots on Podcasts

You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
Read more
  • Company News

Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage

AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
Read more
  • Advertising
  • Company News
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio

Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
Read more
Creative Audio Ads That Are Effective
  • Podcast Advertising

Why Are These Podcast and Creative Ads So Effective When They Refuse to Work Like Traditional Advertising?

All marketing attempts to make a product or service more appealing to consumers. Even when you just want…
Read more
Backtracks Announces Fundraise, Product Launches, Growth and More
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Analytics

Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round

The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,…
Read more

Posts navigation

1 2 Next

Sign Up for The Backtracks Newsletter

Get our latest articles

Backtracks

  • Podcast Advertising
  • Podcast Analytics
  • Podcast Player
  • Podcast Hosting
  • Product
  • Features
  • Company

Resources

  • Top Podcast Rankings
  • Blog
  • Press
  • Glossary
  • Tools

Get a demo

Backtracks is the world's most advanced podcast analytics and hosting platform.

Let's talk
Backtracks.fm
  • Terms
  • Privacy
  • ©2020 Backtracks, Inc. All Rights Reserved.
 

Loading Comments...