Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio
Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or…
Audience Modeling in Advertising
Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is…
How to Use Ad Frequency to Optimize Campaign Effectiveness
Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure…
The Use of Audio vs Video in Your Podcast Strategy
For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is…
Brand Safety in Podcast Advertising
Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
Tips for Buying Ad Slots on Podcasts
You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage
AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio
Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
Why Are These Podcast and Creative Ads So Effective When They Refuse to Work Like Traditional Advertising?
All marketing attempts to make a product or service more appealing to consumers. Even when you just want…
Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round
The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,…