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Media

33 posts
  • Article

Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio 

Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or…
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  • Article

What’s Next in Digital Audio: Predictions for 2023

Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years…
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  • Article

2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences

Podcasting and digital audio has grown at an astounding rate over the last several years. It is now…
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  • Article

Tracking Audience and Reach Overlap in Podcast and Audio Advertising

When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
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  • Article

How to Prove That Audio and Podcast Advertising Works Using a Lift Study

As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
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  • Article

Podcast Advertising at Scale for Advertisers

Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of…
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  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Brand Safety in Podcast Advertising

Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
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  • Advertising
  • Podcast Advertising
  • Podcast Marketing

Combating Ad Fraud in Digital Audio and Podcasts

Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…
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  • Company News

Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage

AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
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  • Advertising
  • Company News
  • For Podcast Publishers
  • Podcast Advertising
  • Podcast Marketing

Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio

Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
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