Measuring Incremental Lift in Audio Advertising
Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
Tracking Audience and Reach Overlap in Podcast and Audio Advertising
When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
How to Prove That Audio and Podcast Advertising Works Using a Lift Study
As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
What’s The Difference Between Decibels and LUFS?
Find out if LUFs or decibels be used for sound measurement of loudness in your podcast and learn…